Apple introduced Apple Intelligence on Monday for its devices, including iPhone, Mac, and iPads, along with a much smarter digital assistant app Siri that also utilizes AI by using OpenAI’s ChatGPT.
Apple said at the Worldwide Developers Conference hosted at the company’s headquarters in Cupertino, California that the latest version of Apple’s operating system will deliver customizable tools using generative AI for its devices. . Language tools will be able to improve or summarize text, and image generators will supplement photos with extra adornment.
CEO Tim Cook said on Monday that Apple Intelligence is the “next big step for Apple,” the advance results from an agreement between Apple and OpenAI, the firm behind popular text bot ChatGPT. Besides being operational on Apple’s mobile operating system iOS 18, Apple Intelligence will be used on the iPadOS 18 used by iPads, and it will be available in the newest planned release of Apple’s operating system, macOS Sequoia.
AApple released developer versions Monday, and the new operating systems and features will be available for public preview next month. Final versions will launch for everyone once fully finished in the fall. A revamped Siri will carry out extended conversations and aid in intricate tasks, drawing on generative chat technology to improve its language comprehension and retain context from previous requests, the company said. Other AI features include Siri recalling a picture taken years ago on the device or answering detailed questions about the weather, the news or trivia. Over time, Siri could learn the user’ preferences and respond accordingly.
Cook said during the keynote: “As we look to build in these incredible new capabilities, we want to ensure that the outcome reflects the principles at the core of our products, it has to be powerful enough to help with the things that matter most to you. It has to be intuitive and easy to use. It has to be deeply integrated into your product experiences. Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more. And, of course, it has to be built with privacy, from the ground up.”
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