Kelsea Ballerini has been named the ‘new face’ of the iconic cosmetic brand COVERGIRL. Ballerini joins COVERGIRL in a multi-year partnership ,and will be the face of an upcoming spring collection for the brand.
The 28-year-old singer wrote about working with the brand in a statement: “I’ve been a fan of COVERGIRL for as long as I can remember. I’ve always had an iconic tube of COVERGIRL mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a COVERGIRL. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand.”
Kelsea also shared a video of herself on Instagram, wearing a white dress while strumming her guitar and singing the Covergirl theme song, along with the caption, “EASY, BREEZY, BEAUTIFUL Y’ALL!!! Being a @covergirl has been on my bucket list since I was a little girl. They’ve always felt approachable to me through every age, phase of life, or occasion. From playing with makeup in middle school to getting ready for some of the biggest stages I’ve been lucky enough to perform on. It’s a full circle moment and I’m so happy to officially join the CG family.”
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